HomeServices CEO Ron Peltier Discusses Home Sales Across the Country

Ron Peltier on Fox Business Mar 21 2013HomeServices of America CEO Ron Peltier addressed the biggest challenges in the real estate market this morning on Fox Business.

As you may imagine, low inventory is constraining real estate sales activity across the country.

Watch the interview here.

Portland currently ranks among the leading cities for homes that sell in 24 hours or less. A low supply of homes for sale in our market area favors sellers, which often leads to bidding wars and quick sales.

Prudential Northwest Properties is a brokerage member of Prudential Real Estate, a network brand of HSF Affiliates LLC, of which HomeServices of America, Inc. is a majority owner. HomeServices of America, a Berkshire Hathaway affiliate, is comprised of many of the industry’s most respected real estate firms located across the nation, specializing in all areas including brokerage, mortgage, title and escrow services, insurance and relocation.

For more information about HomeServices and its network of leading companies, visit


Prudential NW Longview Supports Spell-ebration 2013

Prudential NW Longview Spellebration 2013

There’s no shortage of enthusiasm on the Prudential NW Longview team at Spell-ebration 3013, a fundraiser for the Altrusa charitable organization.

The Prudential Northwest Properties Longview branch showed their spirit and community support at the recent Altrusa of Cowlitz County Spell-ebration fundraiser.

Prudential NW Longview branch manager Lorre Jaffe said, “We all had a great time! It’s an annual sell-out event and a very worthy cause we’re happy to support.”

Our team, the Prudential Honey Buckets, whose motto was “we sell ‘em better than we spell ‘em” took first place in theme costume and third place overall in the adult spelling bee.

Altrusa of Cowlitz County is a dynamic, dedicated and diverse group of women dedicated to making their community a better place to live and work by helping others help themselves.

Kudos to our Prudential Longview team and the good folks at Altrusa for your community support!

Prudential Northwest Properties Welcomes Craig Fahner

Craig Fahner

Craig Fahner

Please join us in welcoming Craig Fahner to the Prudential Northwest Properties Gresham branch office.

Craig is a well-known broker in the Portland Metro area with an extensive background in new construction and resale properties. He is a past President of the East Metro Association of Realtors, an Oregon Association of Realtors Board member, and a long time Director for RMLS.

Craig lives in Gresham with his wife and children and is an excellent addition to our strong east side team.

Welcome, Greg. We’re proud to have you on board.

Contact him at or 503-358-8163. Visit his website at


Shari Newman, Welcome Back … We Missed You!

Please join us in giving a warm welcome to broker Shari Newman, who has returned to the Prudential Northwest Properties Lake Oswego branch office.

Shari Newman_Prudential Northwest Properties

Shari Newman
Prudential Northwest Properties

Shari, a long-term resident of the First Addition area in Lake Oswego, has extensive real estate experience and a heart for helping others.

In addition to residential real estate sales, she has a background in property development and property management; both commercial and residential.

Shari is involved in community organizations throughout the Lake Oswego and Portland areas, and is committed to helping others in need throughout the world. Her volunteer efforts include serving on the Arts Council of Lake Oswego, the Lake Oswego Rotary Club, and medical & mission trips to Africa, Mongolia and Cambodia to work with various aid organizations and to help fight human sex trafficking. Please click here to read more about her volunteer efforts.

Shari, welcome home!

Contact Shari at or 503-684-2105. Visit her website at


Which Home Remodeling Projects Deliver the Most Value?

Remodeling DIYAccording to the 2013 Remodeling Cost vs. Value Report for the Portland area, the projects with the greatest potential for recouping a portion of the cost of mid-range projects) are:

1. Entry Door Replacement (steel) – 104%

2. Garage Door Replacement – 101.8%

3. Attic Bedroom Remodel – 90.9%

4. Window Replacement – 85%

5. Basement Remodel – 84.8%

See the chart below for other project highlights…




Need a reliable service provider? Visit HomeServices at for a directory of carefully screened vendors committed to meeting our high standards of customer service.

If you’re thinking about updating your home and would like to read more about the 2013 Remodeling Cost vs. Value Report, complete data from the report can be downloaded at  © 2013 Hanley Wood, LLC.

Dawn Pastores Joins Prudential Northwest Properties

Dawn Pastores

Dawn Pastores, Director of Career Development at Prudential Northwest Properties

We’re very pleased to welcome Dawn Pastores, the newest member of the Prudential Northwest Properties leadership team.

She joins us in the role of Director of Career Development and is responsible for creating and coordinating all training and career development resources for our real estate professionals.

Dawn has an impressive track record of building programs that deliver proven results. She brings tremendous value to our team and we look forward to supporting her efforts in creating an outstanding program for our brokers.

Please help us give Dawn a warm welcome to Prudential Northwest Properties!

You can reach her at or 503.350.7244.

Prudential Northwest Properties Ski Night was Fantastic!

Prudential Northwest Properties 21st Annual Ski Night

We couldn’t have asked for better weather at Mt Hood!

Once again, the sky was blue, the snow was fresh, Mt Hood was beautiful and a wonderful time was had by all at the 21st Annual Prudential Northwest Properties Ski Night!

Skiers, boarders and lodge-loungers all enjoyed a fun-filled afternoon and evening up at Mt Hood Meadows.

It’s always nice to bring family and friends together and meet new members of the Prudential crew at this annual event.

Big shout outs to Peggy Hoag, who hasn’t missed a Ski Night in the last 21 years! And to Dannie Walker, our Regional Team Leader in Central Oregon, for bringing a whole busload up from Bend!

Hope you can join us next year!


So Many New Faces at Prudential Northwest Properties!

The last few weeks have brought many wonderful real estate brokers to the Prudential Northwest Properties family.

Broker Excellence Program

Several of our new brokers participating in the Broker Excellence Program at the Resource Center

In addition to Greg and Kelly Pace, who we introduced last week, we are delighted to welcome the following real estate professionals:

Lea Ann Muriset, Karen Whiteid, Peggi Schoning, Kyle Boeddeker, Karol Aldrich and Gerald Aldrich to our Central Oregon office in Bend.

Ron Hitt joins our Portland Metro branch.

Scott Dunn, Laura George and Jim Godfrey are the newest additions to our Lake Oswego office.

Matt Meinert returns to our Newberg branch.

Melinda Peterson and Paula Moran are the newest members of our coastal branch in Netarts.

JoAnn Daily, Bill Fleenor and Tina Alto join our Prudential Pacific team in Florence.

Please join us in welcoming these real estate professionals to Prudential Northwest Properties!

Prudential Northwest Properties Welcomes Greg and Kelly Pace

Greg and Kelly Pace

Greg and Kelly Pace

Please join us in welcoming Greg and Kelly to the Prudential Northwest Properties Lake Oswego branch office. The father-daughter duo are launching a dynamic real estate team and look forward to delivering their combined strengths and expertise in serving their clients.

Greg’s background in medical sales and client relationship management will lend itself well to the real estate industry, and Kelly’s degree in Public Relations will be put to good use in building a unique and interactive brand through social networking.

Greg and Kelly, welcome aboard! You’re a great addition to the Prudential Northwest Properties family!

Real Estate Outlook Survey: Home Ownership Is Increasingly Important to Younger Americans

Prudential Real Estate just released its end-of-year Outlook Survey, which shows that Millennials and Generation X place a higher importance on homeownership than older generations.

Real Estate Outlook Survey Infographic

Click the image above to see the full infographic.

Key observations include:

·         Home ownership remains important to 96% of Americans with 77% of respondents ages 25-34 and 78% ages 35-44 indicating home ownership is “very important.” More so, 74% of respondents agree that with interest rates at historically low levels now is a great time to buy a home.

·         Space, safety and investment drive the reasons to own a home, with 97% respondents stating that home ownership allows for more control over living space. Tax benefits finished a distant sixth on the survey’s reasons for buying a home.

·         63% of Americans have a favorable or somewhat favorable perception of the U.S. residential real estate market and, again, younger generations are more likely to possess a favorable opinion when compared to their older counterparts.

Click here to read more.

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