Real Estate Outlook Survey: Home Ownership Is Increasingly Important to Younger Americans

Prudential Real Estate just released its end-of-year Outlook Survey, which shows that Millennials and Generation X place a higher importance on homeownership than older generations.

Real Estate Outlook Survey Infographic

Click the image above to see the full infographic.

Key observations include:

·         Home ownership remains important to 96% of Americans with 77% of respondents ages 25-34 and 78% ages 35-44 indicating home ownership is “very important.” More so, 74% of respondents agree that with interest rates at historically low levels now is a great time to buy a home.

·         Space, safety and investment drive the reasons to own a home, with 97% respondents stating that home ownership allows for more control over living space. Tax benefits finished a distant sixth on the survey’s reasons for buying a home.

·         63% of Americans have a favorable or somewhat favorable perception of the U.S. residential real estate market and, again, younger generations are more likely to possess a favorable opinion when compared to their older counterparts.

Click here to read more.

Bert Waugh, Jr. Releases Q4 2012 Chairman’s Report

Prudential Northwest Properties Chairman Bert Waugh, Jr. released his Q4 2012 Chairman’s Report, a quarterly summary of the real estate market.

The report highlights the record-breaking affordability index for 2012, compares market area stats, looks at what we can expect for trends in the year ahead, and shares the latest video comments from Warren Buffett and HomeServices of America CEO, Ron Peltier.

Click here to read the Q4 2012 Chairman’s Report.

Chairman's Report



Kudos to Yvonne Blewett

Yvonne Blewett

Yvonne Blewett

Yvonne, a licensed CPA and real estate Broker in the Prudential Northwest Properties Lake Oswego office, has recently strengthened her commitment to superior buyer representation by earning the Accredited Buyer’s Representative (ABR) designation.

Congratulations, Yvonne … we’re proud to have you on the Prudential Northwest Properties team!

Contact Yvonne at or visit


Our New Veterans to Brokers Job Program Gets Exposure

Prudential Northwest Properties Veterans to Brokers programA recent article by Saundra Sorenson in The Times helps spread the word about our new Veterans to Brokers job program, a reimbursement effort to assist veterans interested in creating a career in real estate.

Read the article here.

A big “thank you” to Janet Dalton, George Huertas and Jason Waugh for participating in this story.

Are you a veteran interested in exploring this career opportunity, or do you know someone who might be? To learn more, please call (800) 547-1982 or email us at: today.

For more information about the Veterans to Brokers job program, visit


Congratulations Debbie Price, EMAR Realtor of the Year!

Debbie Price EMAR Realtor of the Year

Debbie Price
EMAR Realtor of the Year

We’re very proud to announce that Debbie Price, a Principal Broker in the Prudential Northwest Properties Gresham branch office, was named Realtor of the Year by the East Metro Association of Realtors! She has been active with EMAR for many years, including service as President of the organization, and has also served on the Oregon State Association of Realtors Board of Directors.

Debbie has been a real estate professional for 18 years and holds the e-Pro, Short Sales & Foreclosure Resource and Seniors Real Estate Specialist designations. In addition to selling new construction, resale homes, condos and townhouses, her passions include working with first time buyers and seniors who are downsizing or making a transition from their home to a retirement community. Over the years, Debbie has developed a wonderful network of resources to help her senior clients discover VA benefits and many untapped opportunities for support during their transitions.

“I was so happy to learn Debbie received this well deserved honor,” says Prudential Northwest Properties’ President & CEO Jason Waugh. “She is an outstanding real estate professional and I couldn’t be more proud to have her on our team.”

Congratulations, Debbie!




Warren Buffett’s CEO is High on Housing

Ron Peltier on housing and Berkshire Hathaway HomeServices brand

HomeServices of America CEO Ron Peltier

HomeServices of America CEO Ron Peltier shared his thoughts on the housing market and the new Berkshire Hathaway HomeServices real estate brand on CNBC yesterday.

Prudential Northwest Properties is proud to be one of the select brokerages invited to join the new brand when it launches mid-2013.

Click here for comments from Warren Buffett and Ron Peltier.


Tips for protecting your home from frozen pipes this winter

frozen pipesRain, ice and snow can play havoc with water pipes. Fortunately, there are steps you can take to help prevent plumbing emergencies.

Outside plumbing tips:

  • Caulk around pipes where they enter the home.
  • Close all foundation vents and fill vent openings with wood or Styrofoam blocks
  • Wrap outside faucets or hose bibs with insulation if you don’t have a separate outside valve to turn them off. Use molded foam-insulation covers which are available at hardware stores. Newspaper or rags (covered with plastic wrap) are another option.
  • Disconnect garden hoses and drain in-ground irrigation systems.

For inside plumbing:

  • Insulate pipes in unheated areas, such as attics, crawl spaces and basements.
  • When below-freezing weather is forecast, open cupboard doors in the kitchen and bathrooms. This allows these pipes to get more heat from inside your home.
  • If you leave home for several days, put your furnace on a low setting. This may not prevent freezing pipes but it can help.
  • Let a slight drip of water run when temperatures dip below freezing. Use cold water to avoid water heating charges.

What if pipes freeze?

  • Thaw plumbing lines safely with a hair dryer or heat lamp. Once the pipe has thawed, make sure to leave a little water running so the pipe doesn’t freeze again.
  • Do not open the water meter box near the curb. It could increase the chance of freezing water at the meter.

What if pipes break?

  • Close your main water shut-off valve to your house. Most shut-off valves are located where the water line enters the house, either at the front of your house where you connect your hose, or basement near the hot water heater, or inside the garage.
  • Turn off the water heater. Locate the dedicated shut-off valve on the cold water inlet.
  • Remember, the repair of broker pipes on the customer’s side of the meter is the customer’s responsibility. Contact a plumber for repair work.

Hopefully these tips will help prevent problems at your house this winter! Click here to learn more about protecting your home from frozen pipes.

Information courtesy of the Portland Water Bureau.


The Joy of Giving

Though all of us contribute to our communities in different ways throughout the year, the holidays often illuminate the impact of extending simple gifts to others. That was the case when some of our branch offices reached out in the spirit of giving.

Our Hillsboro, Scappoose and Netarts branch offices collectively adopted a family through the local VA Clinic and Managing Principal Broker George Huertas shared this heartwarming story…

A local former soldier (a single dad with two children) didn’t know how he was going to (1) feed his children a Christmas meal, and (2) have any gifts for his 17 and 12 year old children. When the VA social worker approached them with our offer the father was ecstatic, as he was worried about providing any gifts for the children and told the social worker that he wanted us to just take care of the kids, not him.Holiday tree

The gift requests from the kids included some clothes, a xbox game, and if possible a laptop computer for the daughter who would be hopefully attending college next year. The Dad made no request for himself. After some digging by an astute social worker, he found that the Dad could use some gloves. Fortunately, our Pru crew was able to deliver enough food for several Christmas meals, six xbox games, a $500 Fred Meyer gift card, a laptop computer, and a new pair of gloves for Dad.

“The former soldier walked with a noticeable limp and was so appreciative,” says George. “He and I exchanged a few words as he fought back tears, which ultimately, was a battle he couldn’t win.”

In Longview, the Prudential Northwest Properties team delivered lovingly wrapped “Holiday Care Packages” for homeless and at-risk youth served through Transitional Youth. Each box contained items such as hand warmers, a hat & gloves, toothbrushes & toothpaste, socks, hot cocoa & hot cider packs, lip balm and granola bars; every day things we take for granted, but that a homeless youth would cherish.

These kinds of stories are what make the holidays so joyful. Thanks to everyone who played a role in brightening the holidays for others.

Wishing you a healthy and very happy new year from all of us at Prudential Northwest Properties!


Prudential Northwest Properties Launches Veterans to Brokers program

Prudential Northwest Properties Veterans to Brokers program

Prudential Northwest Properties is pleased to announce the launch of a new program specifically designed to help veterans become licensed real estate professionals and give them an opportunity to create a rewarding career.

Through the Veterans to Brokers program, our company will reimburse the major startup costs new brokers incur, including licensing class expenses, exam fees and first year association dues, which can reach up to $2,300 or more.

Jason Waugh, President & CEO of Prudential Northwest Properties, said, “We’re implementing this program because we appreciate the sacrifice our veterans make to serve our country and we want to do what we can to help them in return. The discipline, commitment and hard work veterans put forth in the military are all traits that would serve them well in the real estate industry. The men and women that serve our country deserve an opportunity to create a rewarding career when they return to civilian life, and we want to help them achieve that.”

The Prudential Northwest Properties Veterans to Brokers program is the first of its kind in the company’s marketplace, which covers northern Oregon and southwest Washington.

To learn more about our Veterans to Brokers Program, please call 800-547-1982 or email

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